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By Roshan Davis
Jordan Heustis, 18, owner of the eponymous YouTube Channel MyLifeAsJordan, first began posting videos to the website in April of 2016.
After almost a year of uploading videos on no discernable schedule, she began posting a video every day (a practice known as “daily vlogging”). Succinctly describing her channel as “College vlogs”, Heustis films her day-to-day life as a student at Towson University in Towson, Maryland.
Many YouTubers have admitted to creating an online personality in order to distance their professional lives from their personal lives. Heustis, however, has chosen to take a different path. “[I’m more public] than my mom would like me to be. I like to—I know it’s online but—I like to create a relationship with my viewers. I think it’s important to not only show the good, positive, happy aspects with my life, but to also share the downfalls I’ve had because I’m a vlogger,” Heustis said.
“My friends from high school all thought it was pretty cool and they all supported it … One of my friends even wanted to start vlogging herself,” Heustis said of her friends and family’s reaction to her starting her own YouTube channel. However, not everyone in her life was entirely supportive of her decision. “Some people I knew from high school, I found out, have been watching a few of my vlogs and making fun of them. But at the end of the day, they’re just giving me more views.”
With 78 subscribers and 96 videos uploaded at the time of this article, Heustis is on track to reaching her goal of 100 subscribers by the end of her first year in college. “[In the next year I see myself] daily vlogging and meeting some viewers who used to be prospective Towson students. Hopefully [in the next five years I will have] more followers and a larger channel. Still vlogging, but not every day,” Heustis said.
Though she is far from being what is classified as a “famous YouTuber”, Heustis has become something of a well-known face around her campus. “[I love] getting recognized by viewers because it shows that people are watching my channel and enjoying what I’m putting out there, and that they’re excited to meet me like I’m excited to meet other YouTubers,” Heustis said.
Heustis has noted that she still has a long way to go, but she does have a few words for anyone who wants to start their own channel: “Post consistently and have a niche. You need to post consistently so your viewers can count on you and you need to have a niche to set yourself apart from other YouTubers. [And] don’t give up after the first month. Don’t stop just because you’re not as successful as you thought you’d be yet. It takes time.”